{"id":4311,"date":"2024-02-07T09:18:05","date_gmt":"2024-02-07T07:18:05","guid":{"rendered":"https:\/\/www.packlab.gr\/?p=4311"},"modified":"2025-06-12T12:52:43","modified_gmt":"2025-06-12T09:52:43","slug":"5-key-ingredients-for-successful-reuse-systems","status":"publish","type":"post","link":"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/","title":{"rendered":"Reuse Systems: 5 Key Ingredients by Hubbub"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Hubbub<\/em> has recently released a comprehensive <a href=\"https:\/\/issuu.com\/hubbubuk\/docs\/2023.01.22_bring_it_back_fund_impact_report_bb_fin?fr=sOGY0MDcwMTYzOTQ\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a> that details the outcomes and insights gained from six reuse system projects, funded by the <a href=\"https:\/\/www.bringitbackfund.co.uk\/about\" target=\"_blank\" rel=\"nofollow noopener\"><em>Bring It Back Fund<\/em><\/a>. These projects explored diverse approaches, from reuse tracking software to loyalty programs and doorstep packaging collection, and <em>Hubbub<\/em> reveals the key ingredients of their successful approaches.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#The_Bring_It_Back_Fund\" >The Bring It Back Fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#The_6_Projects\" >The 6 Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#The_5_Key_Ingredients_for_a_Reuse_System\" >The 5 Key Ingredients for a Reuse System<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#1_Minimizing_Friction_Points\" >1. Minimizing Friction Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#2_Clear_and_Concise_Communication\" >2. Clear and Concise Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#3_Understanding_of_Public\" >3. Understanding of Public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#4_Low_User_Cost_and_High_Incentives\" >4. Low User Cost and High Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#5_Team_Understanding_of_Reuse_System\" >5. Team Understanding of Reuse System<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.packlab.gr\/en\/5-key-ingredients-for-successful-reuse-systems\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Bring_It_Back_Fund\"><\/span><strong>The Bring It Back Fund <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The initiative, was organized by Starbucks and <em>Hubbub<\/em> respectively, starting with the creation of <em>the Bring It Back<\/em> <em>Fund<\/em> in 2022 to help kick-start reuse systems for food and drink packaging in the UK. The fund awarded \u00a31.4 million, which was the revenue from the <em>5 cents a cup<\/em> charge, to six innovative British projects who explored how reuse systems can work for different types of packaging products.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_6_Projects\"><\/span><strong>The 6 Projects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The projects that share the \u00a31.4 million included <a href=\"https:\/\/www.keepscotlandbeautiful.org\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Keep Scotland Beautiful<\/em><\/a><em>,\u00a0<\/em><a href=\"https:\/\/reath.id\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Reath Technology<\/em><\/a><em>,\u00a0<\/em><a href=\"https:\/\/greenstreet.org.uk\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Green Street<\/em><\/a><em>,\u00a0<\/em><a href=\"http:\/\/www.poweredbyagain.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Again<\/em><\/a><em>,\u00a0<\/em><a href=\"https:\/\/mercatometropolitano.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Mercato Metropolitano<\/em><\/a><em>, <\/em>and\u00a0<a href=\"https:\/\/www.pect.org.uk\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>PECT<\/em><\/a><em>.<\/em><\/p>\n<p style=\"text-align: justify;\">The funded projects achieved an <strong>average return rate of 57 %<\/strong>, reaching <strong>as high as 92 %<\/strong> in the best-performing project locations. This success underscores the importance of making reuse systems as convenient as single-use alternatives, which is also confirmed by the following findings of a recent poll by <em>Hubbub<\/em>.<\/p>\n<p style=\"text-align: justify;\">In a 2023 <a href=\"https:\/\/packagingeurope.com\/news\/hubbubs-funded-trials-inspire-five-key-ingredients-for-successful-reuse-systems\/10914.article\" target=\"_blank\" rel=\"nofollow noopener\">poll<\/a>, <strong>29 %<\/strong> of respondents stated that they want to use reusable packaging on a weekly basis, but often find themselves without it. After the poll results, <em>Hubbub<\/em> proposed that adopting a borrowing and reuse approach, within a reuse system, can address the challenge of remembering, carrying, and cleaning reusable containers.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4334 size-large\" src=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/02\/toa-heftiba-cvDmWWLbZwQ-unsplash-1024x683.jpg\" alt=\"reuse system photo two hand holding cup\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/02\/toa-heftiba-cvDmWWLbZwQ-unsplash-1024x683.jpg 1024w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/02\/toa-heftiba-cvDmWWLbZwQ-unsplash-300x200.jpg 300w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/02\/toa-heftiba-cvDmWWLbZwQ-unsplash-768x512.jpg 768w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/02\/toa-heftiba-cvDmWWLbZwQ-unsplash-1536x1024.jpg 1536w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/02\/toa-heftiba-cvDmWWLbZwQ-unsplash-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_5_Key_Ingredients_for_a_Reuse_System\"><\/span><strong>The 5 Key Ingredients for a Reuse System <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Throughout the report of <em>Hubbub<\/em>, there are 5 key ingredients that are emphasized from the findings and success of each of its projects;<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Minimizing_Friction_Points\"><\/span><strong>1. <\/strong><strong>Minimizing Friction Points<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><em>Hubbub<\/em> emphasizes, as mentioned earlier, the need to <strong>eliminate any potential friction points<\/strong> in reuse systems. More specifically, the report refers to the example of using mobile apps, as something that should be considered with caution and suggesting that they might discourage customer engagement. Instead, it encourages companies to provide multiple options for participants to return their packaging as conveniently for them as possible.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Clear_and_Concise_Communication\"><\/span><strong>2. <\/strong><strong>Clear and Concise Communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The report also mentions the importance of <strong>clear and concise communication<\/strong> about how the system works, its whole consumer journey through the selected reuse system and what are the environmental benefits. This information should be broadcasted through various channels, including social media, digital marketing, and outdoor advertisements.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Understanding_of_Public\"><\/span><strong>3. Understanding of Public<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Companies are advised <strong>not to assume that the public fully understands<\/strong> the benefits of choosing reuse over recycling, since they might not be as apparent as some companies think they are to all consumers. It is also important to raise awareness of the environmental advantages of reuse systems to encourage consumer participation by increasing the \u201cfeel good\u201d feeling of consumers.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Low_User_Cost_and_High_Incentives\"><\/span><strong>4. Low User Cost and High Incentives <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">To ensure the success of a reuse scheme, the report suggests keeping the <strong>cost of its use low<\/strong> and at the same time providing <strong>high incentives or rewards<\/strong> for the participants, in order to encourage them in continuously using the reuse system.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Team_Understanding_of_Reuse_System\"><\/span><strong>5. Team Understanding of Reuse System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Lastly, it is vital for the staff that assists consumers to have a <strong>strong understanding<\/strong> of the reason reuse is preferable to single-use, and to be able to inform consumer of the benefits and the way each reuse system operates.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><em>Hubbub<\/em>&#8216;s findings emphasize the necessity for widespread, normalized, and integrated reuse systems to effectively replace single-use products. While convenience is identified as a crucial factor, understanding of a reuse system\u2019s benefits and use by consumers and employees alike, are also very important when it comes to the successful integration of a reuse scheme.<\/p>\n<p style=\"text-align: justify;\">If you want to learn how to make your packaging more sustainable, <a href=\"https:\/\/www.packlab.gr\/en\/contact-us\/\">contact<\/a> our team of experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hubbub has recently released a comprehensive report that details the outcomes and insights gained from six reuse system projects, funded by the Bring It Back Fund. These projects explored diverse approaches, from reuse tracking software to loyalty programs and doorstep packaging collection, and Hubbub reveals the key ingredients of their successful approaches. &nbsp; The Bring&hellip;<\/p>\n","protected":false},"author":7,"featured_media":4334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,544],"tags":[],"class_list":["post-4311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-drs-waste-en","category-28","category-544","description-off"],"_links":{"self":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/4311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/comments?post=4311"}],"version-history":[{"count":14,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/4311\/revisions"}],"predecessor-version":[{"id":4343,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/4311\/revisions\/4343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media\/4334"}],"wp:attachment":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media?parent=4311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/categories?post=4311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/tags?post=4311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}