{"id":7785,"date":"2024-11-11T08:22:54","date_gmt":"2024-11-11T05:22:54","guid":{"rendered":"https:\/\/www.packlab.gr\/?p=7785"},"modified":"2025-06-12T12:34:37","modified_gmt":"2025-06-12T09:34:37","slug":"ksb-launches-recycling-campaign","status":"publish","type":"post","link":"https:\/\/www.packlab.gr\/en\/ksb-launches-recycling-campaign\/","title":{"rendered":"Keep Scotland Beautiful Launches Campaign to Boost On-the-Go Recycling"},"content":{"rendered":"<p style=\"text-align: justify;\">In a bid to raise awareness about recycling on-the-go packaging, environmental charity <a href=\"https:\/\/www.keepscotlandbeautiful.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Keep Scotland Beautiful (KSB)<\/a> has initiated an eight-week campaign aimed at encouraging people to dispose of their packaging waste in the correct recycling bins. Supported by<a href=\"https:\/\/www.cocacolaep.com\/gb\/\" target=\"_blank\" rel=\"noopener nofollow\"> Coca-Cola Europacific Partners Great Britain (CCEP)<\/a>, the campaign seeks to reduce litter and improve recycling habits across communities, especially focusing on university students.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.packlab.gr\/en\/ksb-launches-recycling-campaign\/#Recycling_Campaign_Focus_%E2%80%9CNo_Lectures_Sort_It_and_Recycle_It%E2%80%9D\" >Recycling Campaign Focus: \u201cNo Lectures: Sort It and Recycle It\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.packlab.gr\/en\/ksb-launches-recycling-campaign\/#Insights_from_Students_and_Data_Collection\" >Insights from Students and Data Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.packlab.gr\/en\/ksb-launches-recycling-campaign\/#A_Positive_Example_for_Sustainable_Practices\" >A Positive Example for Sustainable Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.packlab.gr\/en\/ksb-launches-recycling-campaign\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Recycling_Campaign_Focus_%E2%80%9CNo_Lectures_Sort_It_and_Recycle_It%E2%80%9D\"><\/span><strong>Recycling Campaign Focus: \u201cNo Lectures: Sort It and Recycle It\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The <a href=\"https:\/\/foodservicefootprint.com\/no-lectures-sort-it-and-recycle-it\/\" target=\"_blank\" rel=\"noopener nofollow\">campaign<\/a>, titled \u201cNo Lectures: Sort It and Recycle It,\u201d was developed in partnership with the <a href=\"https:\/\/www.strath.ac.uk\/\" target=\"_blank\" rel=\"noopener nofollow\">University of Strathclyde<\/a> and is intended to encourage students to be more conscientious about recycling. Research conducted by KSB indicates that <strong>many people discard waste in the first bin they come across, rather than finding a designated recycling bin.<\/strong> To address this behavior, the campaign will test a range of communication approaches\u2014<strong>both emotional and educational<\/strong>\u2014to determine what messages most effectively motivate recycling.<\/p>\n<p style=\"text-align: justify;\">The campaign will also offer rewards for recycling, <strong>utilizing two Reverse Vending Machines <\/strong>on the University of Strathclyde\u2019s campus. These machines, expected to be installed in early November, will provide students with incentives for returning empty bottles and cans. Additionally<strong>, community-based activities<\/strong> will include educational events about aluminum recycling, alongside a <strong>collaborative art installation<\/strong> created from recycled materials.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Insights_from_Students_and_Data_Collection\"><\/span><strong>Insights from Students and Data Collection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">By collecting data on recycling behaviors, as well as student feedback, the campaign aims to identify the <strong>messaging tactics that generate the highest engagement and recycling rates<\/strong>. The data will allow KSB and its partners to measure the effectiveness of different approaches, such as <strong>visual cues<\/strong> and <strong>reward-based systems<\/strong>, in changing recycling habits.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7778 size-large\" src=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2024\/11\/vecteezy_woman-hand-holding-throwing-plastic-cup-in-litter-bin_36362598-scaled-e1731489587754.jpg\" alt=\"Recycling Campaign\" width=\"1024\" height=\"683\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"A_Positive_Example_for_Sustainable_Practices\"><\/span><strong>A Positive Example for Sustainable Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Members of KSB emphasized that <strong>campaigns like this are essential for<\/strong> <strong>building a circular economy, reducing litter, and improving recycling rates. <\/strong>Also stressed was the importance of <strong>collaboration between government bodies, businesses, and local communities<\/strong> to shift toward more sustainable habits, highlighting that making recycling <strong>accessible<\/strong> and <strong>straightforward<\/strong> is key to achieving these goals.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This initiative by Keep Scotland Beautiful provides a model for other nations to follow in their own efforts to improve public recycling practices. By addressing recycling at an individual level and promoting positive habits, the campaign shows how targeted awareness and community engagement can contribute to larger sustainability objectives. With its potential to reshape attitude toward recycling, this campaign is a commendable step toward a cleaner, more sustainable environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bid to raise awareness about recycling on-the-go packaging, environmental charity Keep Scotland Beautiful (KSB) has initiated an eight-week campaign aimed at encouraging people to dispose of their packaging waste in the correct recycling bins. Supported by Coca-Cola Europacific Partners Great Britain (CCEP), the campaign seeks to reduce litter and improve recycling habits across&hellip;<\/p>\n","protected":false},"author":7,"featured_media":7779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,546],"tags":[],"class_list":["post-7785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-corporate-updates-en","category-28","category-546","description-off"],"_links":{"self":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/7785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/comments?post=7785"}],"version-history":[{"count":2,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/7785\/revisions"}],"predecessor-version":[{"id":7787,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/7785\/revisions\/7787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media\/7779"}],"wp:attachment":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media?parent=7785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/categories?post=7785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/tags?post=7785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}