{"id":8239,"date":"2025-02-12T08:30:51","date_gmt":"2025-02-12T05:30:51","guid":{"rendered":"https:\/\/www.packlab.gr\/?p=8239"},"modified":"2025-06-12T12:27:31","modified_gmt":"2025-06-12T09:27:31","slug":"the-challenge-of-sustainable-packaging-data","status":"publish","type":"post","link":"https:\/\/www.packlab.gr\/en\/the-challenge-of-sustainable-packaging-data\/","title":{"rendered":"The Growing Challenge of Sustainable Packaging Data Compliance"},"content":{"rendered":"<p style=\"text-align: justify;\">Sustainability in packaging has become a central issue for businesses worldwide, yet many companies are struggling to meet the data requirements necessary for compliance. A global <a href=\"https:\/\/www.linkedin.com\/posts\/aura-consultants-global_global-survey-finds-data-accuracy-essential-activity-7241479383721345026-rjY_\/\" target=\"_blank\" rel=\"noopener nofollow\">survey<\/a> conducted by packaging consultancy <a href=\"https:\/\/aura-consultants.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Aura<\/a> highlights a significant gap in how businesses track their sustainable packaging data, with many still relying on outdated manual methods. As regulatory frameworks tighten and consumer demand for environmentally responsible packaging rises, companies failing to modernize their data collection processes risk financial penalties and reputational damage.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.packlab.gr\/en\/the-challenge-of-sustainable-packaging-data\/#The_State_of_Sustainable_Packaging_Data\" >The State of Sustainable Packaging Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.packlab.gr\/en\/the-challenge-of-sustainable-packaging-data\/#Misplaced_Confidence_in_Compliance\" >Misplaced Confidence in Compliance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.packlab.gr\/en\/the-challenge-of-sustainable-packaging-data\/#Lack_of_Regulatory_Awareness\" >Lack of Regulatory Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.packlab.gr\/en\/the-challenge-of-sustainable-packaging-data\/#Industry_Experts_Raise_Concerns\" >Industry Experts Raise Concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.packlab.gr\/en\/the-challenge-of-sustainable-packaging-data\/#The_Need_for_Action\" >The Need for Action<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_State_of_Sustainable_Packaging_Data\"><\/span><strong>The State of Sustainable Packaging Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The survey found that nearly <strong>three-quarters (73 %)<\/strong> <strong>of senior professionals in the packaging and retail industries still rely on manual data collection methods<\/strong>, such as spreadsheets, rather than utilizing dedicated sustainability data platforms or product lifecycle management systems. This reliance on outdated techniques is a growing concern as the <strong>complexity<\/strong> of packaging regulations increases.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Misplaced_Confidence_in_Compliance\"><\/span><strong>Misplaced Confidence in Compliance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Despite these outdated data collection methods, <strong>half (50 %) of industry leaders believe they are on track to achieve 100 % compliance<\/strong>. This suggests a widespread misconception that manual data tracking will be sufficient to meet regulatory requirements. However, under new Extended Producer Responsibility (EPR) regulations, <strong>anything short of complete accuracy could result in substantial fines<\/strong>, making reliance on outdated systems a significant risk. Companies must acknowledge that manual tracking alone <strong>may not<\/strong> provide the level of accuracy required to comply with evolving regulatory demands.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8229\" src=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/02\/vecteezy_business-intelligence-and-big-data-analysis-technology-with_17185958-1024x549.jpg\" alt=\"The Growing Challenge of Sustainable Packaging Data Compliance - data collection depiction\" width=\"1024\" height=\"549\" \/><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Lack_of_Regulatory_Awareness\"><\/span><strong>Lack of Regulatory Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another alarming revelation from the survey is the<strong> gap in regulatory knowledge<\/strong>. Only <strong>27 % of respondents feel fully confident<\/strong> in their understanding of current and future packaging regulations. Meanwhile, <strong>26 % are still in the early stages<\/strong> of gathering sustainable packaging data, and <strong>more than a third (35 %) admit to lacking<\/strong> a defined sustainable packaging strategy altogether. This lack of awareness and preparedness places many businesses at a disadvantage as they attempt to navigate the increasingly complex regulatory landscape.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Industry_Experts_Raise_Concerns\"><\/span><strong>Industry Experts Raise Concerns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">According to Greg Lawson, managing director at Aura, many companies appear <strong>unaware of the risks posed by manual data collection <\/strong>in light of increasingly stringent EPR regulations. He warns that brands and retailers who fail to improve their data accuracy will face <strong>higher fees<\/strong> and <strong>potential penalties<\/strong>. Lawson also emphasizes that organizations must shift their focus toward <strong>automated, precise data tracking systems<\/strong> to remain competitive and compliant.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Need_for_Action\"><\/span><strong>The Need for Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">With regulatory actions intensifying and consumer expectations shifting, businesses must adopt more advanced tools to ensure compliance and avoid financial penalties. Embracing digital platforms for sustainable packaging data will be critical for staying competitive and meeting both legal and environmental obligations in the years to come. Companies that proactively invest in more accurate data collection methods will not only safeguard themselves against financial risks but also align with the growing demand for sustainability in the marketplace<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability in packaging has become a central issue for businesses worldwide, yet many companies are struggling to meet the data requirements necessary for compliance. A global survey conducted by packaging consultancy Aura highlights a significant gap in how businesses track their sustainable packaging data, with many still relying on outdated manual methods. As regulatory frameworks&hellip;<\/p>\n","protected":false},"author":8,"featured_media":8229,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,541,542],"tags":[],"class_list":["post-8239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-industry-trends-reports-en","category-new-tech-en","category-28","category-541","category-542","description-off"],"_links":{"self":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/8239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/comments?post=8239"}],"version-history":[{"count":3,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/8239\/revisions"}],"predecessor-version":[{"id":8242,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/8239\/revisions\/8242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media\/8229"}],"wp:attachment":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media?parent=8239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/categories?post=8239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/tags?post=8239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}