{"id":8532,"date":"2025-03-17T08:30:34","date_gmt":"2025-03-17T05:30:34","guid":{"rendered":"https:\/\/www.packlab.gr\/?p=8532"},"modified":"2025-06-12T12:25:30","modified_gmt":"2025-06-12T09:25:30","slug":"green-claims-directive-clarity-and-transition-time","status":"publish","type":"post","link":"https:\/\/www.packlab.gr\/en\/green-claims-directive-clarity-and-transition-time\/","title":{"rendered":"Green Claims Directive: Call for Clarity and Transition Time"},"content":{"rendered":"<p style=\"text-align: justify;\">A coalition of European industry groups is urging EU policymakers to refine the Green Claims Directive by simplifying its substantiation and verification processes. Organizations from sectors including food, cosmetics, paper, and beverages, have signed a <a href=\"https:\/\/www.europen-packaging.eu\/wp-content\/uploads\/2025\/02\/Joint-statement_Green-Claims_Directive.pdf\" target=\"_blank\" rel=\"noopener nofollow\">joint statement<\/a> advocating for a more transparent framework that ensures businesses can meet environmental claim requirements without excessive burdens.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.packlab.gr\/en\/green-claims-directive-clarity-and-transition-time\/#The_Green_Claims_Directive_and_the_Coalition\" >The Green Claims Directive and the Coalition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.packlab.gr\/en\/green-claims-directive-clarity-and-transition-time\/#Proportionality_and_Legal_Clarity_are_Essential\" >Proportionality and Legal Clarity are Essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.packlab.gr\/en\/green-claims-directive-clarity-and-transition-time\/#Addressing_Overlapping_Regulations_and_Transition_Challenges\" >Addressing Overlapping Regulations and Transition Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.packlab.gr\/en\/green-claims-directive-clarity-and-transition-time\/#The_Need_for_a_Practical_and_Predictable_Framework\" >The Need for a Practical and Predictable Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.packlab.gr\/en\/green-claims-directive-clarity-and-transition-time\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Green_Claims_Directive_and_the_Coalition\"><\/span><strong>The Green Claims Directive and the Coalition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.europarl.europa.eu\/RegData\/docs_autres_institutions\/commission_europeenne\/com\/2023\/0166\/COM_COM(2023)0166_EN.pdf#page=15\" target=\"_blank\" rel=\"noopener nofollow\">The Green Claims Directive<\/a> is designed to standardize <strong>environmental claims<\/strong>, reducing <strong>greenwashing<\/strong> and promoting trustworthy information for consumers.<\/p>\n<p style=\"text-align: justify;\">The coalition, which among other organizations includes EUROPEN, FoodDrinkEurope, Cepi, and Cosmetics Europe, acknowledges the Directive\u2019s intent to create a fair business environment and improve consumer awareness. However, they stress the need for a <strong>proportionate and well-defined approach<\/strong> in order to maintain economic competitiveness and encourage investment in sustainable practices.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Proportionality_and_Legal_Clarity_are_Essential\"><\/span><strong>Proportionality and Legal Clarity are Essential<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Groups such as the European Brands Association (AIM), the Brewers of Europe, and spiritsEUROPE emphasize the need for a <strong>balanced and proportionate framework<\/strong>. They argue that verifying claims like \u2018produced with renewable electricity\u2019 or \u2018X % recycled content\u2019 should not require the same level of <strong>substantiation<\/strong> as complex lifecycle assessments, which can be significantly more costly and time-consuming.<\/p>\n<p style=\"text-align: justify;\">Additionally, organizations like the Federation of the European Sporting Goods Industry (FESI) and Toy Industries of Europe (TIE) stress that inconsistent application across Member States could create <strong>regulatory confusion<\/strong>. The <strong>lack of harmonization<\/strong> may lead to delays, increased administrative burdens, and unintended consequences for businesses trying to comply.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8533 size-large\" src=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/03\/green-claims-directive-scaled-e1742300625705-1024x807.jpg\" alt=\"Green Claims Directive\" width=\"1024\" height=\"807\" srcset=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/03\/green-claims-directive-scaled-e1742300625705-1024x807.jpg 1024w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/03\/green-claims-directive-scaled-e1742300625705-300x236.jpg 300w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/03\/green-claims-directive-scaled-e1742300625705-768x605.jpg 768w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/03\/green-claims-directive-scaled-e1742300625705.jpg 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Addressing_Overlapping_Regulations_and_Transition_Challenges\"><\/span><strong>Addressing Overlapping Regulations and Transition Challenges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The coalition warns that the Directive\u2019s provisions on hazardous substances <strong>may conflict with existing EU laws<\/strong> such as REACH and RoHS. They argue that banning environmental claims for products containing hazardous substances without assessing existing safety regulations is unnecessary and may disrupt compliance with other EU frameworks.<\/p>\n<p style=\"text-align: justify;\">Moreover, industry groups advocate for an <strong>adequate transition period<\/strong> and legal clarity before enforcement. Without sufficient time to adapt, businesses could be forced to discard compliant products due to evolving regulations, resulting in unnecessary waste and financial strain.<\/p>\n<p style=\"text-align: justify;\">Another point of note is that <strong>special consideration<\/strong> should be given to products already on the market before the Directive\u2019s implementation.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Need_for_a_Practical_and_Predictable_Framework\"><\/span><strong>The Need for a Practical and Predictable Framework<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The signatories urge policymakers to streamline the Directive, eliminating redundant regulations and ensuring <strong>practical implementation<\/strong>. They emphasize that corporate sustainability reporting, already regulated under the Corporate Sustainability Reporting Directive (CSRD), <strong>should not fall under the Directive\u2019s scope<\/strong>. Similarly, packaging-related claims should align with the Packaging and Packaging Waste Regulation (PPWR) to avoid duplication and <strong>inconsistencies<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">As EU institutions begin negotiations, industry associations stand ready to collaborate with policymakers to create a Green Claims framework that is clear, predictable, and effective. A well-structured Directive will not only support businesses in their green transition but also ensure consumers receive accurate and meaningful environmental information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A coalition of European industry groups is urging EU policymakers to refine the Green Claims Directive by simplifying its substantiation and verification processes. Organizations from sectors including food, cosmetics, paper, and beverages, have signed a joint statement advocating for a more transparent framework that ensures businesses can meet environmental claim requirements without excessive burdens. &nbsp;&hellip;<\/p>\n","protected":false},"author":4,"featured_media":8533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,543],"tags":[],"class_list":["post-8532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-advocacy-enforcement-en","category-28","category-543","description-off"],"_links":{"self":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/8532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/comments?post=8532"}],"version-history":[{"count":2,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/8532\/revisions"}],"predecessor-version":[{"id":8538,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/8532\/revisions\/8538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media\/8533"}],"wp:attachment":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media?parent=8532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/categories?post=8532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/tags?post=8532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}