{"id":9637,"date":"2025-07-07T08:00:02","date_gmt":"2025-07-07T05:00:02","guid":{"rendered":"https:\/\/www.packlab.gr\/?p=9637"},"modified":"2025-07-09T09:59:25","modified_gmt":"2025-07-09T06:59:25","slug":"the-end-of-the-green-claims-directive","status":"publish","type":"post","link":"https:\/\/www.packlab.gr\/en\/the-end-of-the-green-claims-directive\/","title":{"rendered":"The End of The Green Claims Directive?"},"content":{"rendered":"<p style=\"text-align: justify;\">The European Commission has unexpectedly <a href=\"https:\/\/www.reuters.com\/sustainability\/climate-energy\/eu-halts-talks-law-tackling-companies-fake-green-claims-2025-06-23\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\">stepped back<\/a> from its proposed Green Claims Directive; a policy aimed at tackling misleading environmental claims made by companies. The withdrawal was announced during the final days of the current European Parliament\u2019s term, sparking frustration among environmental groups and parts of the packaging industry who see it as a missed opportunity for greater accountability.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.packlab.gr\/en\/the-end-of-the-green-claims-directive\/#The_Directives_Purpose\" >The Directive\u2019s Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.packlab.gr\/en\/the-end-of-the-green-claims-directive\/#Commissions_Justification\" >Commission\u2019s Justification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.packlab.gr\/en\/the-end-of-the-green-claims-directive\/#Potential_Consequences\" >Potential Consequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.packlab.gr\/en\/the-end-of-the-green-claims-directive\/#Whats_Next\" >What\u2019s Next?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.packlab.gr\/en\/the-end-of-the-green-claims-directive\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Directives_Purpose\"><\/span><strong>The Directive\u2019s Purpose<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The <a href=\"https:\/\/www.packlab.gr\/en\/eus-new-directive-greenwashing\/\" target=\"_blank\" rel=\"noopener\">Green Claims Directive<\/a> was designed to set <strong>stricter standards<\/strong> for how businesses substantiate and communicate <strong>environmental benefits of their products<\/strong>. If passed, it would have required companies to provide <strong>clear evidence for any green claims<\/strong> they make, targeting vague or deceptive labels that mislead consumers. The directive would also have regulated <strong>environmental labels<\/strong> to prevent confusion and ensure transparency.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Commissions_Justification\"><\/span><strong>Commission\u2019s Justification<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The Commission\u2019s own spokesperson <a href=\"https:\/\/www.youtube.com\/watch?v=7skcyvi-l_w\" target=\"_blank\" rel=\"noopener nofollow\">clarified<\/a> in a press briefing cited by <em>Vogue Business<\/em> that the proposal was withdrawn specifically because applying it to around <strong>30\u202fmillion<\/strong> micro\u2011enterprises would impose an excessive burden. The spokesperson added that the Commission \u201cremains fully committed to fighting greenwashing and ensuring that consumers are correctly informed.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9642\" src=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/07\/The-End-of-The-Green-Claims-Directive-eu-1024x679.jpg\" alt=\"The Berlaymont building - Green claims directive\" width=\"1024\" height=\"679\" srcset=\"https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/07\/The-End-of-The-Green-Claims-Directive-eu-1024x679.jpg 1024w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/07\/The-End-of-The-Green-Claims-Directive-eu-300x199.jpg 300w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/07\/The-End-of-The-Green-Claims-Directive-eu-768x509.jpg 768w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/07\/The-End-of-The-Green-Claims-Directive-eu-1536x1018.jpg 1536w, https:\/\/www.packlab.gr\/wp-content\/uploads\/2025\/07\/The-End-of-The-Green-Claims-Directive-eu-2048x1358.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Potential_Consequences\"><\/span><strong>Potential Consequences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Without this directive, enforcement of honest green marketing remains \u201cpatchy\u201d across EU member states. While some countries have national laws to address misleading sustainability claims, <strong>there is still no uniform framework to ensure consistency<\/strong>. This could lead to continued consumer confusion and uneven playing fields for companies that do invest in genuine sustainability efforts.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span><strong>What\u2019s Next?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Whether the Green Claims Directive will return in the next legislative session <strong>remains to be seen<\/strong>. Environmental groups hope the newly elected Parliament will pick up the proposal and strengthen it further. Industry players are also calling for a <strong>clear timeline<\/strong> to reintroduce the directive so they can prepare for future compliance.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The withdrawal of the Green Claims Directive leaves a gap in Europe\u2019s sustainability policy landscape. While the Commission cites practical obstacles, others warn that without a clear and enforceable framework, misleading environmental claims will continue unfaced. As Europe continues to push for a greener economy, many will be watching to see if the next Parliament revives the effort to hold companies accountable for what they promise on their packaging and products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Commission has unexpectedly stepped back from its proposed Green Claims Directive; a policy aimed at tackling misleading environmental claims made by companies. The withdrawal was announced during the final days of the current European Parliament\u2019s term, sparking frustration among environmental groups and parts of the packaging industry who see it as a missed&hellip;<\/p>\n","protected":false},"author":7,"featured_media":9642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,546,545],"tags":[],"class_list":["post-9637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-corporate-updates-en","category-packaging-legislation-en","category-28","category-546","category-545","description-off"],"_links":{"self":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/9637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/comments?post=9637"}],"version-history":[{"count":4,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/9637\/revisions"}],"predecessor-version":[{"id":9646,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/posts\/9637\/revisions\/9646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media\/9642"}],"wp:attachment":[{"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/media?parent=9637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/categories?post=9637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packlab.gr\/en\/wp-json\/wp\/v2\/tags?post=9637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}