A new report from researchers at Leeds Beckett University explores what the packaging industry could become by 2034, outlining a roadmap shaped by sustainability, collaboration, and resilience. Drawing on insights from top leaders in the fast-moving consumer goods (FMCG) sector, the study emphasizes the importance of long-term, systemic change rather than fragmented, short-term solutions.
Table of Contents
Complex Challenges Ahead
The path forward won’t be simple. The report anticipates disruptions, ranging from political disagreements and sluggish policy development to climate, induced supply shortages and shifts in consumer behavior. For example, limited access to global materials could hinder transitions from plastics to alternatives, like paper. Additionally, consumer resistance to unfamiliar packaging designs may affect market uptake and the commercial success of sustainability-driven products.
Unified Vision Across Sectors
To meet these challenges, the report urges all stakeholders within industry, government, academia, and NGOs to align under a shared vision. Organizations must take initiative, not wait on legislation. Knowledge sharing across the supply chain, better engagement between packaging companies and decision-makers, and cross-sector collaboration are all considered essential.
Streamlining Packaging Design
A key recommendation is the simplification of packaging. Multi-layered, hard-to-recycle materials should be replaced with mono-material formats that are easier to sort and process. Companies are encouraged to take accountability for the end-of-life impact of their packaging by aligning sustainability goals across operations, including emissions reductions throughout the supply chain.
Skills, Flexibility, and Innovation
The report calls for businesses to anticipate new technical and regulatory complexities by upskilling their workforce. While planning should be long-term, it must also be flexible enough to adapt to evolving circumstances. Failures, the report notes, should be treated as learning opportunities, not setbacks.
Creating a Circular Economy
Legislators should also support the development of closed-loop systems and agree on standardized environmental principles. This includes providing clear guidance on Life Cycle Assessments (LCAs) for all packaging formats. Standardized waste collection and recycling processes would ensure consistency across regions, and the phasing out of hard-to-recycle plastics would further streamline the system.
Policy Support and Public Engagement
To avoid misleading sustainability claims, the report suggests defining greenwashing in legal terms. Policies should be evidence-based, educate the public, and offer financial and regulatory support to businesses adopting greener practices. Localized production and circular systems are key to minimizing emissions and reducing dependence on volatile international supply chains.
Shifting Consumer Behavior
Consumer education plays a pivotal role. Public awareness campaigns, delivered through media, schools, and community initiatives, should explain the environmental impact of packaging and guide people toward better recycling habits. Educational content should be developed and delivered with input from universities, environmental groups, and other trusted institutions.
Conclusion
By 2034, the packaging industry could look vastly different; leaner, more circular, and driven by innovation. However, in order to achieve the aforementioned, cooperation, consistent standards, and a shared commitment across sectors are required. With the right mix of policy support, industry leadership, and public engagement, a sustainable future for packaging is within reach.
