EU’s New Directive: Empowering Consumers against Greenwashing
On March 26th, 2024, the European Union, in its effort to empower consumers for a greener transition, implemented Directive (EU) 2024/825, also known as the Empowering Consumers Directive (ECD). This directive aims at fostering sustainable consumption patterns and tackles various misleading commercial practices, like greenwashing, that hinder consumers’ ability to make informed choices regarding the…