The Rethink Plastic Alliance has released a report urging the European Union to implement stronger measures to meet its packaging waste reduction objectives. The recommendations emphasize increased reuse targets, the rapid adoption of deposit return schemes, and financial incentives to encourage participation. The alliance, composed of multiple environmental organizations, analyzed existing legislation and proposed ways to enhance its effectiveness.
Table of Contents
Evaluating Current EU Packaging Waste Legislation
The report reviews key EU regulations, such as the Packaging and Packaging Waste Regulation (PPWR) and the Single-Use Plastics Directive (SUPD). While the PPWR has been identified as a useful tool in addressing packaging concerns, the report highlights areas where it falls short. The alliance argues that, despite its potential, the regulation needs stronger provisions to combat excessive packaging effectively.
Calls for Higher Reuse Targets
One of the primary recommendations is to establish more ambitious and broader reuse targets across various sectors. The alliance suggests that mandatory reuse targets should extend to areas such as takeaway packaging, ensuring a systematic reduction in single-use materials, since without such measures the current framework may not be sufficient to drive the necessary change.

Financial Measures to Support Reusable Packaging
To accelerate the transition from single-use to reusable packaging systems, the alliance recommends financial mechanisms such as consumer levies and environmental taxes on businesses. Additionally, a portion of Extended Producer Responsibility (EPR) fees should be dedicated to funding reuse initiatives and waste prevention efforts. These measures would create an economic incentive for companies and consumers to prioritize reusable alternatives.
Addressing Packaging-Related Environmental Concerns
The report also calls for greater investment in identifying harmful substances that could hinder packaging reuse and recycling efforts, since some materials pose risks to human health and the environment, making it necessary to phase them out in favor of safer alternatives.
Legal Obligations for Waste Prevention
Under the revised legislation, Member States are now legally required to prevent packaging waste. This means that transitioning away from single-use materials is not merely an option but a necessity. Implementing national-level reuse schemes and obligations is one of the most effective ways to meet these legal requirements and ensure compliance with EU regulations.
Conclusion
The report underscores that achieving a sustainable packaging system requires immediate and decisive action from Member States. With clear regulatory frameworks in place, national and local governments must enforce stronger reuse targets, swiftly implement deposit return schemes, and provide financial incentives to support waste reduction efforts.









