UPM, a leading supplier of renewable biomaterials, has revealed insights from its recent survey, conducted in collaboration with the Pentawards. The survey, which targeted leading packaging designers globally, reveals significant insights on the sustainability challenges faced by the industry.
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Designers Seek More Guidance
The survey indicates that while 47 % of designers feel very confident in handling sustainability requirements, 43 % wish they could get more guidance and 35 % of respondents mention that material guidelines would be particularly useful. This indicates the need for additional education and guidelines for the integration of sustainability into packaging design.
Material Choices and Cost
Responses also show that while 57 % of designers believe they can influence the material choices of a product, a mere 17 % said they almost never influence the material choice.
In addition, cost emerged as a major challenge in adopting sustainable packaging. Many designers noted that, despite recognizing the importance of sustainable materials, higher costs often led clients to opt for cheaper, less sustainable options.
Overcoming Barriers
Robert Taylor, Sustainability Director at UPM and Pentawards jury member, addressed these findings at a recent event. He emphasized the need for a holistic approach that includes considering the long-term value of sustainable products, which are growing in demand. He also highlighted that reducing packaging materials and improving supply chains can cut costs and lower environmental impact.
Conclusion
The survey underscores that while cost remains a significant consideration for adopting sustainable packaging, education and industry cooperation are keys to overcoming this barrier. By embracing innovative and sustainable solutions, the packaging industry can work towards meeting its environmental goals and fostering a more sustainable future.
