2025 EU Packaging Trends: Circularity, Cost & Consumer Priorities
In a recent survey by McKinsey & Company, European consumers reveal how their attitudes toward sustainable packaging have shifted in 2025. The insights, drawn from roughly 1,000 respondents per country across five European nations, show clear trends, including regional nuances, and emphasize the delicate balancing act between sustainability, affordability, and practicality. Practical Priorities Still…