Sustainability in packaging has become a central issue for businesses worldwide, yet many companies are struggling to meet the data requirements necessary for compliance. A global survey conducted by packaging consultancy Aura highlights a significant gap in how businesses track their sustainable packaging data, with many still relying on outdated manual methods. As regulatory frameworks tighten and consumer demand for environmentally responsible packaging rises, companies failing to modernize their data collection processes risk financial penalties and reputational damage.
Table of Contents
The State of Sustainable Packaging Data
The survey found that nearly three-quarters (73 %) of senior professionals in the packaging and retail industries still rely on manual data collection methods, such as spreadsheets, rather than utilizing dedicated sustainability data platforms or product lifecycle management systems. This reliance on outdated techniques is a growing concern as the complexity of packaging regulations increases.
Misplaced Confidence in Compliance
Despite these outdated data collection methods, half (50 %) of industry leaders believe they are on track to achieve 100 % compliance. This suggests a widespread misconception that manual data tracking will be sufficient to meet regulatory requirements. However, under new Extended Producer Responsibility (EPR) regulations, anything short of complete accuracy could result in substantial fines, making reliance on outdated systems a significant risk. Companies must acknowledge that manual tracking alone may not provide the level of accuracy required to comply with evolving regulatory demands.
Lack of Regulatory Awareness
Another alarming revelation from the survey is the gap in regulatory knowledge. Only 27 % of respondents feel fully confident in their understanding of current and future packaging regulations. Meanwhile, 26 % are still in the early stages of gathering sustainable packaging data, and more than a third (35 %) admit to lacking a defined sustainable packaging strategy altogether. This lack of awareness and preparedness places many businesses at a disadvantage as they attempt to navigate the increasingly complex regulatory landscape.
Industry Experts Raise Concerns
According to Greg Lawson, managing director at Aura, many companies appear unaware of the risks posed by manual data collection in light of increasingly stringent EPR regulations. He warns that brands and retailers who fail to improve their data accuracy will face higher fees and potential penalties. Lawson also emphasizes that organizations must shift their focus toward automated, precise data tracking systems to remain competitive and compliant.
The Need for Action
With regulatory actions intensifying and consumer expectations shifting, businesses must adopt more advanced tools to ensure compliance and avoid financial penalties. Embracing digital platforms for sustainable packaging data will be critical for staying competitive and meeting both legal and environmental obligations in the years to come. Companies that proactively invest in more accurate data collection methods will not only safeguard themselves against financial risks but also align with the growing demand for sustainability in the marketplace
